Amazon SmileCode

Harnessing Amazon’s visual search technology to fulfil a mobile-first search and advertising need.

Understanding visual search

Research and exploration

Product vision

Design sprint

Implementation

User testing event (Black Friday)

Hearst Media partnership

Amazon lockers

A full case study presentation can be provided upon request.

Scope

Discovery
Visual search
Design sprint
User testing
USPTO Patent

Results

  • USPTO Patent
  • Amazon inventor award
  • Black Friday event covered by Tech Crunch and Gizmodo
  • New ad product, generating revenue for Amazon lockers
  • US magazine partnership with Hearst Media
Next: Landing spaces
Preview case study